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Lab.N is a Multidisciplinary Design Studio founded by Tian Bai,

a Creative Designer with eight years' study and work experience in France and China. Postgraduate from ECV (école de communication visuelle) France, major in design corporate. He is constantly looking for new challenges and exciting projects, and keen to explore the balance between business and art through strategic, creative thinking & visual language.


Master graduated in Visual Communication

École de Communication Visuelle (ECV Nantes)


Professional Experience

UID Works I14uatre I Landor Paris I Tencent I NIO I Landor&Fitch




​Gold Award

Public Service Advertising

New York Festivals Advertising Awards 2022

Winner & The Finalist

in the category “BEST USE Social/Environmental Good”

New York TDC68 Communication Design, Type Directors Club

Winner & Certificate of Typographic Excellence

TOKYO TDC Annual Awards 2021


GDC Award 2021



Hiiibrand Awards 2020

Bronze Award


Asia-Pacific Design17 2020




Typography 43: The World’s Best Type and Typography

Tokyo TDC Vol.32

“Neufquatre Editions” selected by TokyoTDC Annual Awards 2021

in the Category : Mark & Logotype / CorporateStationery / Branding

GDC Award 2021

“Neufquatre Editions” selected by GDC Awards 2021 

Asia-Pacific Design 17

“Babart”, “Neufquatre Editions” featured in Asia-Pacific Design 17

Optical Illusions

SANDU publishing house of 360° Magazine, for selected project “ACTY” into its special edition “OPTICAL ILLUSIONS” from the collection “Graphic Design Elements”.

The Brand Identity The InBox

“Neufquatre Editions” featured by The Brand Identity Inbox


The TDC 68th Annual Exhibition

July 2022

Cooper Union 41 Cooper Square, New York.

June 2022

Sample Book Main Store, Tokyo.

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