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Lab.N is a Multidisciplinary Design Studio founded by Tian Baia visual translator (designer) based in Paris. With a decade of immersive study and professional experience spanning France and China, he has honed his skills across various domains of design, encompassing branding, packaging, experiential, editorial, digital, and advertising realms.


His work widely recognized by a number of major design awards such as The One Club for Creativity, The ADC Annual Awards, The Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC and Asia-Pacific Design.


Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.


Master graduated in Visual Communication

École de Communication Visuelle (ECV Nantes)


Professional Experience

UID Works I14uatre I Landor Paris I Tencent I NIO I Landor&Fitch



The ADC 103rd Annual Awards
The Finalists / Merit

New York TDC 70th Annual Competition
Winner & Certificate of Typographic Excellence


​Gold Award

Public Service Advertising

New York Festivals Advertising Awards 2022

Winner & The Finalist

in the category “BEST USE Social/Environmental Good”

New York TDC 68th Annual Competition

Winner & Certificate of Typographic Excellence

TOKYO TDC Annual Awards 2021


GDC Award 2021



Hiiibrand Awards 2020

Bronze Award


Asia-Pacific Design17 2020




Typography 43: The World’s Best Type and Typography

Tokyo TDC Vol.32

“Neufquatre Editions” selected by TokyoTDC Annual Awards 2021

in the Category : Mark & Logotype / CorporateStationery / Branding

GDC Award 2021

“Neufquatre Editions” selected by GDC Awards 2021 

Asia-Pacific Design 17

“Babart”, “Neufquatre Editions” featured in Asia-Pacific Design 17

Optical Illusions

SANDU publishing house of 360° Magazine, for selected project “ACTY” into its special edition “OPTICAL ILLUSIONS” from the collection “Graphic Design Elements”.

The Brand Identity The InBox

“Neufquatre Editions” featured by The Brand Identity Inbox


The TDC 68th Annual Exhibition

July 2022

Cooper Union 41 Cooper Square, New York.

June 2022

Sample Book Main Store, Tokyo.

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