Lab.N is a Multidisciplinary Design Studio founded by Tian Bai, a visual translator (designer) based in Paris. With a decade of immersive study and professional experience spanning France and China, he has honed his skills across various domains of design, encompassing branding, packaging, experiential, editorial, digital, and advertising realms.
His work widely recognized by a number of major design awards such as The One Club for Creativity, The ADC Annual Awards, The Type Director's Club, New York Festivals Advertising Awards, Tokyo TDC and Asia-Pacific Design.
Passionate about embracing fresh challenges and engaging in stimulating projects, Tian remains eager to explore the delicate equilibrium between business and art through strategic, creative thinking and visual language.
Education
Master graduated in Visual Communication
École de Communication Visuelle (ECV Nantes)
Professional Experience
UID Works I14uatre I Landor Paris I Tencent I NIO I Landor&Fitch
Awards
SHIAF AWARDS 2022
Gold Award
Public Service Advertising
New York Festivals Advertising Awards 2022
Winner & The Finalist
in the category “BEST USE Social/Environmental Good”
New York TDC68 Communication Design, Type Directors Club
Winner & Certificate of Typographic Excellence
TOKYO TDC Annual Awards 2021
Excellent
GDC Award 2021
Excellent
Hiiibrand Awards 2020
Bronze Award
Asia-Pacific Design17 2020
Excellent
Publication
Typography 43: The World’s Best Type and Typography
Tokyo TDC Vol.32
“Neufquatre Editions” selected by TokyoTDC Annual Awards 2021
in the Category : Mark & Logotype / CorporateStationery / Branding
GDC Award 2021
“Neufquatre Editions” selected by GDC Awards 2021
Asia-Pacific Design 17
“Babart”, “Neufquatre Editions” featured in Asia-Pacific Design 17
Optical Illusions
SANDU publishing house of 360° Magazine, for selected project “ACTY” into its special edition “OPTICAL ILLUSIONS” from the collection “Graphic Design Elements”.
The Brand Identity The InBox
“Neufquatre Editions” featured by The Brand Identity Inbox
Exhibition
The TDC 68th Annual Exhibition
July 2022
Cooper Union 41 Cooper Square, New York.
June 2022
Sample Book Main Store, Tokyo.